Omai

Omai – Now or Never is a brand owned by REAL srl, an industrial branch of the Sasson group, which has been operating in the women’s fashion sector for years and which today has 13 stores in Italy, a network that is constantly growing thanks to constant investments in the structure and in communication.

The mission is perfectly identified with the company philosophy: starting from the conception, up to the realization of the Collections, each model is chosen to stand out from its competitors for its uniqueness and particularity, key features of the Brand’s success.

The last few years represent an important turning point in the history of the company: the opening of the store in the city of Milan, within the avant-garde City Life Shopping District project, a springboard for future expansion strategies; the launch of the Sophie 4 kids line, a multibrand store that brings together brands including DSQUARED2, John Galliano, N.21, Patrizia Pepe, Elsy, La Perla, Hydrogen and Daniele Alessandrini.
In September 2019, Omai garments parade for Milan Fashion Week, on the catwalk event dedicated to Curvy women.
2020 promises to be a sparkling year full of news both for the growth and innovation of the stores and for online purchases.

Omai – Now or Never: fresh, contemporary style with a young soul, for all women who love to dress in fashion and, at the same time, with refined elegance.